The AI-First Marketer: Learning to Work With Artificial Intelligence
August 19, 2026
Marketing has always been an industry built on change. From traditional advertising…
BESTSELLING AI MARKETING AUTHOR
The AI Playbook Every Marketer Needs Right Now.
20+ years. $1B+ in attributable revenue. 16 chapters that close the gap between AI awareness and AI execution.
YEARS
0
+
Marketing Leadership
REVENUE
$
0
b+
Attributable to Campaigns
CHAPTERS
0
Practical AI Frameworks
GLOBALLY
0
+
Audience US · UK · AU
AS SEEN IN & TRUSTED BY
ABOUT SHANNON
Written by a CMO Who's Done It.
Shannon Diem is a marketing executive with 20+ years of experience and more than $1 billion in attributable revenue. He wrote AI UNLEASHED! to close the gap between AI awareness and AI execution giving marketers, business owners, and executives the no-fluff, data-backed playbook they actually need.
THE BOOK
AI UNLEASHED!
16 chapters. Zero fluff. One playbook to compete in the AI era.
Generative AI Tools
Master the tools reshaping every marketing function from creative to copy.
Marketing Automation
Lifecycle campaigns that run while you sleep, optimized by neural networks.
Predictive Analytics
Data-driven decisions before your competitors even see the trend forming.
GEO / AI SEO
Be found in ChatGPT, Perplexity, and Google AI Overviews using active optimization.
Voice AI Agents
Conversational AI that converts at scale with human-like emotional intelligence.
AI-First Team Building
Build the marketing org of the future today with the right talent mix.
PEEK INSIDE THE BOOK
See What's Inside Al Unleashed
Real pages. Real frameworks. Real tools you can use. Explore checklists, assessments, frameworks, charts, and practical workflows designed to help you implement Al with confidence.
These are just a few pages.
The full book is packed with real-world tools and frameworks.
WHAT LEADERS ARE SAYING
Praise from marketers, CEOs,
and AI practitioners
worldwide.
"Shannon's framework for AI
integration isn't just theoretical; it's a
battle-tested blueprint that has
transformed how we think about our
entire go-to-market engine."
"The most practical guide to AI for
executives I've read. Shannon cuts
through the noise and delivers
actionable ROI-focused strategies that
any brand can implement."
"If you are a CMO wondering how to
lead your team through the next 18
months, this book is your essential
north star. Unmatched clarity and
depth."
WORK WITH SHANNON
Bring AI strategy to your stage, your team, or your brand.
Shannon speaks at conferences, corporate events, and executive retreats delivering actionable AI marketing strategy that audiences can implement immediately.
Keynote Speaking
Conference stages, summits, and virtual events.
Team Workshops
Half-day and full-day AI marketing intensives.
Executive Consulting
Private strategy engagements for C-suite leaders.
WHAT LEADERS ARE SAYING
Sign-up for the AI UNLEASHED Newsletter
and get the AI Marketing Toolkit
Both for Free
Join 10,000+ marketers and business owners getting Shannon’s weekly AI strategy
insights — plus instant access to the AI Marketing Toolkit PDF.
NO SPAM. UNSUBSCRIBE ANYTIME. JOIN THOUSANDS OF AI-FORWARD MARKETERS.
About the book
AI Unleashed! is the no-fluff AI marketing playbook every CMO, business owner, and marketing leader needs before competitors get there first. Drawing on 20+ years of marketing leadership and $1 billion in attributable revenue, Shannon Diem cuts through the hype to deliver a data-backed strategy for turning AI into real pipeline, efficiency, and growth. Whether you’re building your first AI marketing strategy or closing the gap between AI awareness and execution, this is the practical, battle-tested (step by step) guide to smarter marketing with AI.
LATEST INSIGHTS
AI Strategy. Marketing Execution. Complete Playbook. Real Results.
From Guesswork to Growth: How Predictive AI Is Replacing Traditional Marketing Intuition
August 19, 2026
For decades, marketing success depended heavily on experience, creativity, and intuition…
Your Blog Title Will Goes Here
June 25, 2025
How to pilot AI initiatives that drive immediate value without disrupting your core operations.
Ready to Lead the
AI
Marketing Revolution?
Get the book. Book a speaking engagement. Or let’s talk strategy.