The AI-First Marketer: Learning to Work With Artificial Intelligence
August 19, 2026
Marketing has always been an industry built on change. From traditional advertising…
Shannon Diem — AI Marketing Author of AI Unleashed!
The AI Playbook Every Marketer Needs Right Now.
With 20+ years of marketing leadership and over $1B in attributable revenue, acclaimed AI author Shannon Diem delivers the definitive AI marketing playbook book, designed to bridge the gap between AI awareness and real-world AI marketing execution.
Years of Marketing Leadership
20
+
20+
Years of Marketing Leadership
Attributable Campaign Revenue ($)
0
B+
1B+
Attributable Campaign Revenue ($)
Practical AI Playbook Frameworks
0
16
Practical AI Playbook Frameworks
AS SEEN IN & TRUSTED BY
ABOUT SHANNON
Written by a CMO Who's Done It.
Shannon Diem is a marketing executive with 20+ years of experience and more than $1 billion in attributable revenue. He wrote AI UNLEASHED!, a contender for the best AI marketing book 2026, to close the gap between AI awareness and AI execution, giving marketers, business owners, and executives the no-fluff, data-backed playbook they actually need.
THE BOOK
AI UNLEASHED!
16 chapters. Zero fluff. One playbook to compete in the AI era.
Generative AI Tools
Master the tools reshaping every marketing function from creative to copy.
Marketing Automation
Lifecycle campaigns that run while you sleep, optimized by neural networks.
Predictive Analytics
Data-driven decisions before your competitors even see the trend forming.
GEO / AI SEO
Be found in ChatGPT, Perplexity, and Google AI Overviews using active optimization.
Voice AI Agents
Conversational AI that converts at scale with human-like emotional intelligence.
AI-First Team Building
Build the marketing org of the future today with the right talent mix.
PEEK INSIDE THE BOOK
See What's Inside Al Unleashed
Real pages. Real frameworks. Real tools you can use. Explore checklists, assessments, frameworks, charts, and practical workflows designed to help you implement Al with confidence.
These are just a few pages.
The full book is packed with real-world tools and frameworks.
WHAT LEADERS ARE SAYING
Praise from marketers, CEOs,
and AI practitioners
worldwide.
"Shannon's framework for AI
integration isn't just theoretical; it's a
battle-tested blueprint that has
transformed how we think about our
entire go-to-market engine."
"The most practical guide to AI for
executives I've read. Shannon cuts
through the noise and delivers
actionable ROI-focused strategies that
any brand can implement."
"If you are a CMO wondering how to
lead your team through the next 18
months, this book is your essential
north star. Unmatched clarity and
depth."
WORK WITH SHANNON
Bring AI strategy to your stage, your team, or your brand.
Shannon speaks at conferences, corporate events, and executive retreats, delivering actionable AI marketing strategy featured in his no fluff AI marketing book that audiences can implement immediately.
Keynote Speaking
Conference stages, summits, and virtual events.
Team Workshops
Half-day and full-day AI marketing intensives.
Executive Consulting
Private strategy engagements for C-suite leaders.
WHAT LEADERS ARE SAYING
Sign-up for the AI UNLEASHED Newsletter
and get the AI Marketing Toolkit
Both for Free
Join 10,000+ marketers and business owners getting Shannon’s weekly AI strategy
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About the book
AI Unleashed! is the no-fluff AI marketing playbook for marketers, a business book about artificial intelligence marketing that every CMO, business owner, and marketing leader needs before competitors get there first. Drawing on 20+ years of marketing leadership and $1 billion in attributable revenue, Shannon Diem delivers a marketing executive AI book that cuts through the hype with a data-backed strategy for turning AI into real pipeline, efficiency, and growth. Whether you’re building your first AI marketing strategy or closing the gap between AI awareness and execution, this is the practical, battle-tested (step by step) guide to smarter marketing with AI.
LATEST INSIGHTS
AI Strategy. Marketing Execution. Complete Playbook. Real Results.
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Marketing Automation 2.0: How AI Is Turning Marketing Teams Into High-Performance Growth Engines
June 25, 2025
Imagine a marketing department where campaigns launch without endless…
Ready to Lead the
AI
Marketing Revolution?
Get the book. Book a speaking engagement. Or let’s talk strategy.
Frequently Asked Questions
AI marketing is the use of artificial intelligence, like generative AI, predictive analytics, and automation, to plan, create, and optimize marketing work. It covers everything from writing and personalization to audience targeting and measurement.
Marketers use AI to draft content, personalize messages at scale, forecast what customers will do next, automate repetitive campaign tasks, and optimize for how people now search, including inside tools like ChatGPT and Google AI Overviews. AI Unleashed! walks through each of these uses chapter by chapter.
Small and mid-sized businesses often see the fastest results from AI marketing because they can adopt new tools without layers of approval. AI Unleashed! is written for marketers and business owners at any size company, not just enterprise teams.
This is a real, frequently searched purchase question for conference organizers and corporate buyers, and it’s worth answering directly rather than leaving people to guess.
[Confirm with Shannon: which formats is the book available in?] Stating this plainly removes a step buyers currently have to take on Amazon before they can decide.