About the book
AI Unleashed! is the no-fluff AI marketing playbook every CMO, business owner, and marketing leader needs before competitors get there first. Drawing on 20+ years of marketing leadership and $1 billion in attributable revenue, Shannon Diem cuts through the hype to deliver a data-backed strategy for turning AI into real pipeline, efficiency, and growth. Whether you’re exploring the AI Unleashed chapters in this generative AI book for marketers, building your first AI marketing strategy, or closing the gap between AI awareness and execution, this is the practical, battle-tested (step by step) guide to smarter marketing with AI.
Frequently Asked Questions
AI Unleashed! has 16 chapters, covering generative AI tools, predictive analytics, marketing automation, search and GEO, personalization, and building an AI-first marketing team.
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Yes. Alongside the chapter on Generative Engine Optimization, the book addresses how brands earn direct answers and citations in AI tools, which is the core idea behind Answer Engine Optimization (AEO). The two describe the same underlying shift in how people search.
No. The book opens by defining AI in plain language before building into advanced marketing workflows, so it works for business owners and executives without a marketing background as well as career marketers.